Associate Professor Joona Keranen
Associate Professor, Business Administration
Details
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College: Graduate School of Business & Law
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Department: Graduate School of Business & Law
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Campus: City Campus Australia
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joona.keranen@rmit.edu.au
Open to
- Media enquiries
- Masters Research or PhD student supervision
About
Dr. Joona Keränen is an Associate Professor and Vice Chancellor's Senior Research Fellow at the Graduate School of Business and Law at RMIT University.
Dr. Keränen is an internationally recognized expert on value-based selling and business-to-business (B2B) marketing, and he has received several national and international awards for research excellence. His research is focused on examining how organizations can understand, quantify, and communicate the value that they (co-)create with various societal stakeholders in diverse contexts, ranging from industrial buyer-seller relationships to circular economy, cleantech, social procurement and healthcare.
Joona has active international research networks, and he is currently a Visiting Associate Professor at the School of Business & Management in LUT University, Finland. He is also actively involved in training, mentoring, and supervising junior scholars and PhD students in several international research communities.
Industry experience:
Dr. Keränen has extensive experience in collaborating with industry partners, and leading several large-scale, international, and industry-engaged research projects. He serves as a senior advisor to selected B2B firms and is frequent and highly sought-after keynote speaker in corporate and industry events.
Awards:
2021 Best paper award in the Digital Transformation track in the the R&D Management (RADMA) conference
2020 Research Excellence Award, College of Business & Law, RMIT University
2020 Research Excellence Award, Graduate School of Business & Law, RMIT University
2018 Best paper award in the business-to-business marketing track in the Australian & New Zealand Marketing Academy Conference (ANZMAC)
2014 - Teemu Aho Award for a high quality dissertation from the Society for Viipuri, School of Economics, Finland
Dr. Keränen is an internationally recognized expert on value-based selling and business-to-business (B2B) marketing, and he has received several national and international awards for research excellence. His research is focused on examining how organizations can understand, quantify, and communicate the value that they (co-)create with various societal stakeholders in diverse contexts, ranging from industrial buyer-seller relationships to circular economy, cleantech, social procurement and healthcare.
Joona has active international research networks, and he is currently a Visiting Associate Professor at the School of Business & Management in LUT University, Finland. He is also actively involved in training, mentoring, and supervising junior scholars and PhD students in several international research communities.
Industry experience:
Dr. Keränen has extensive experience in collaborating with industry partners, and leading several large-scale, international, and industry-engaged research projects. He serves as a senior advisor to selected B2B firms and is frequent and highly sought-after keynote speaker in corporate and industry events.
Awards:
2021 Best paper award in the Digital Transformation track in the the R&D Management (RADMA) conference
2020 Research Excellence Award, College of Business & Law, RMIT University
2020 Research Excellence Award, Graduate School of Business & Law, RMIT University
2018 Best paper award in the business-to-business marketing track in the Australian & New Zealand Marketing Academy Conference (ANZMAC)
2014 - Teemu Aho Award for a high quality dissertation from the Society for Viipuri, School of Economics, Finland
Supervisor projects
- Paradoxes in Cross-functional Innovation Teams: How Designers Transcend Individual Level Tensions to Enhance Collaboration
- 12 Sep 2022
- Circular Economy Platforms: Enablers and Organizers of Economic and Environmental Value Creation in the Circular Economy
- 9 Aug 2022
- An Existential Inquiry into Vietnamese Women's Life-Stories: On Becoming a Leader
- 19 Nov 2020
- Explaining the Different Approaches to Local Government Strategy Development Process across Two Provinces in Indonesia: A Cultural Crossvergence Approach
- 16 Nov 2020
- Why Don’t Small Business Owners Take Professional Advice? A Dyadic Study From a Client and Adviser Perspective.
- 11 Nov 2020
- Digital Sales Transformation: What are the Consequences of the Evolution of Digital Technologies on the B2B Sales Function?
- 24 Mar 2020
Teaching interests
Supervisor interest areas:
Value-based selling and procurement
Shared value creation
Social value in business-to-business markets
Value-based selling and procurement
Shared value creation
Social value in business-to-business markets
Research interests
Joona´s research interests are focused on value-based business strategies, selling complex service and solution offerings, and developing value propositions that deliver shared value to multiple stakeholders. His research has been published in the leading business marketing and management journals, including MIT Sloan Management Review, Industrial Marketing Management, and Journal of Business Research, among many others.
Research keywords:
B2B Marketing, Customer Value, Value-based Selling, Value Propositions, Servitization
Research keywords:
B2B Marketing, Customer Value, Value-based Selling, Value Propositions, Servitization
