Mr. Kane Koh
Details
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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kane.koh@rmit.edu.au
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ORCID:
0000-0002-5864-631X
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LinkedIn
Open to
- Industry Projects
- Masters Research or PhD student supervision
- Collaborative projects
- Join a web conference as a panellist or speaker
- Media enquiries
About
Dr. Kane Koh completed his PhD at The University of Melbourne and specializes in marketing science methods on structured and unstructred data—including analytics, machine learning and econometric modeling—to investigate a range of marketing phenomena such as pet adoption, monetization strategies, social live streaming services, customer valuation, and the customer experience. His research has been recognized with multiple awards and supported by over $26,000 in competitive grant funding, most notably from the Marketing Science Institute.
Kane is open to research collaborations and industry partnerships, including exploring new strategies—particularly in online and digital marketing contexts—and conducting data-driven analyses using existing company data. Please feel free to contact him via email to connect.
Awards
1. Runner-up for the AMS Review/Sheth Foundation - Doctoral Competition for Conceptual Articles (DoCCA) (2025, March)
2. Winner for the Honorable Mention at the Doctoral Colloquium for the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2024, December)
3. Winner for the Doctoral Best Paper Award 2024 [Best Journal Article under Review] at the University of Melbourne (2024, November)
4. Finalist for the Society for Marketing Advances (SMA) 2024 Dissertation Competition (2024, November)
5. Highly recommended runner-up for Australian Consortium for Social and Political Research Incorporated (ACSPRI) Fellowship (2023, December)
6. Winner for the 1st annual Doctoral Program Poster Sessions at the Faculty of Business and Economics, University of Melbourne (2023, November)
7. Finalist for the 3-Minute-Thesis Competition (3MT) at the University of Melbourne (2023, September)
8. Winner for the Relationship Marketing Special Interest Group (RMSIG) Doctoral Student Award for notable research in the area of Relationship Marketing (2023, August)
9. Winner for the AMS Review/Sheth Foundation - Doctoral Competition for Conceptual Articles (DoCCA) (2023, May)
Research fields
- 3506 Marketing
- 350604 Marketing communications
- 350605 Marketing management (incl. strategy and customer relations)
- 350609 Not-for-profit marketing
- 350611 Service marketing
- 350612 Social marketing
- 350607 Marketing technology
UN sustainable development goals
- 15 Life on Land
Academic positions
- Lecturer
- RMIT University
- Marketing
- Melbourne, Australia
- 17 Feb 2025 – Present
- Associate Lecturer
- University of Melbourne
- Marketing
- Melbourne, Australia
- 1 Jul 2023 – 16 Feb 2025
Teaching interests
My teaching interests align closely with my research, with over two years of experience focused on Digital Marketing and Value Creation. I also serve as the Undergraduate Coordinator for MKTG1415 Digital Marketing at RMIT University.
Research interests
Substantive: Digital Marketing, Marketing Technology, Customer Experience, Creator Economies, Content Monetization, Online toxicity, Live streaming, Charities, Crowdfunding, Sensory Experiences
Methodological (structured data): Quantitative marketing, Time series modelling (panel vector autoregression models)
Methodological (unstructured data): Machine learning (video, audio, text), Text analyses
