Dr. Ashish Kumar
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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ashish.kumar@rmit.edu.au
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ORCID: 0000-0002-2754-1937
Open to
- Masters Research or PhD student supervision
About
Ashish Kumar is a Senior Lecturer at the School of Economics, Finance and Marketing at RMIT University Melbourne, Australia. His research interests include digital marketing, social media marketing, multichannel retailing, and health marketing. He received his Ph.D. in marketing from the School of Management and an M.A. in economics from the College of Arts and Sciences, both from the State University of New York at Buffalo. His research has been published in journals such as the Journal of Marketing, Information Systems Research, International Journal of Research in Marketing, Journal of Business Research, and Journal of Retailing.
Supervisor projects
- Investigating the nuclear export of HIV-1 RRE-RNA
- 13 Aug 2023
- An understanding of how social media influencers in influencer marketing impact luxury consumption
- 15 Dec 2022
- Understanding marketing strategies of livestream shopping in Australia
- 17 Oct 2022
- Understanding the Role of Mobile Marketing on Consumption Behaviour in Saudi Arabia
- 6 Oct 2022
- How ethical consumption could make or break your business: a social media analysis of buycotting behaviors
- 30 Aug 2022
Teaching interests
Postgraduate courses: Digital Marketing, Marketing Analytics
Undergraduate courses: Customer Relationship Management, Principles of Marketing
MBA: Social Media Marketing, Customer Behavior in Digital Environment
Doctoral courses: Emerging Topics on Digital Marketing
Research interests
Substantive: Digital Marketing, Social Media Marketing, Email Marketing, Multichannel Marketing, Topics in Retailing, Health Marketing, Big Data and Marketing Analytics.
Methodological: Consumer Choice Models, Hierarchical Bayesian Econometrics, Applied Econometrics, Impact Evaluation, and Causal Inference.
