STAFF PROFILE
Dr Dooyeon Park
Position:
Lecturer, Advertising
College / Portfolio:
Design and Social Context
School / Department:
DSC|School - Media & Communication
Phone:
+61399251610
Email:
dooyeon.park@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
- Park, D.,Schivinski, B.,Duns-McKay, H.,Mclachlan, E. (2023). In press - The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety In: Journal of Marketing Communications, , 1 - 20
- Evans, N.,Park, D. (2015). Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert In: Journal of Current Issues and Research in Advertising, 36, 157 - 176
- Park, J.,Venger, O.,Park, D.,Reid, L. (2015). Replication in Advertising Research, 1980–2012: A Longitudinal Analysis of Leading Advertising Journals In: Journal of Current Issues and Research in Advertising, 36, 115 - 135
- Ahn, S.,Bailenson, J.,Park, D. (2014). Short- and long-term effects of embodied experiences in immersive virtual environments on environmental locus of control and behavior In: Computers in Human Behavior, 39, 235 - 245