Dr. Jason Pallant
Details
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College: Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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jason.pallant@rmit.edu.au
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ORCID: 0000-0002-1000-6719
Open to
- Masters Research or PhD student supervision
About
Dr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. He has conducted research studies and consulting work for major national retailers, shopping centre operators, and industry associations and has presented at both academic and commercial conferences across Australia, New Zealand, Europe, and North America. Jason is a judge for retail industry awards hosted by Inside Retail and the National Retail Association, and was named on ReThink Retail’s global Top Retail Experts list for 2023 and 2024 – the only Australian academic to be included.
Recently, Jason was Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform.
Academic positions
- Senior Lecturer
- RMIT University
- , Australia
- 2023 – Present
Non-academic positions
- Director, Knowledge Enablement
- The Lumery, part of Accenture Song
- , Australia
- 9 Jan 2023 – 30 Jun 2024
Supervisor projects
- UNLEASHING FANDOM AND VALUE CREATION: INVESTIGATING DIMENSIONS OF SPORTS FAN ENGAGEMENT IN TECH-MEDIATED ENVIRONMENT
- 16 Feb 2024
Teaching interests
Jason is currently teaching postgraduate Marketing Research, while leading the development of new programs focused on Marketing Technologies.
Research interests
- Marketing Technology
- Retail
- Customer Experience
