Dr. Nhat Tram Phan-Le
Lecturer, Advertising (ACDF) (Education Focused)
Details
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Department: School - Media & Communication
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Campus: City Campus Australia
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tram.phan2@rmit.edu.au
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ORCID:
0000-0002-7318-7940
Open to
- Masters Research or PhD student supervision
About
Dr. Nhat Tram Phan-Le (Tram Phan) has over a decade of teaching and researching experience at universities in Australia, the UK, and Vietnam. Her expertise includes brand management, advertising, sustainable consumption, and ethical mindfulness. She has published 17 peer-reviewed journal articles and book chapters in sustainability, mindfulness, and behaviour change. Tram’s current research explores the application of ethical mindfulness to benefit society and communities. Before transitioning to academia, she spent more than ten years in strategic marketing roles within the FMCG and financial sectors.
Research fields
- 470203 Consumption and everyday life
- 350601 Consumer behaviour
- 350604 Marketing communications
- 420305 Health and community services
UN sustainable development goals
- 12 Responsible Consumption and Production
- 3 Good Health and Well Being
- 11 Sustainable Cities and Communities
