Foula Kopanidis

Foula Kopanidis is an Associate Professor of Marketing at RMIT University and a steering committee member of the Consumer Wellbeing Research Group RMIT University. Foula is an experienced academic with extensive academic research anchored across the three disciplines of social marketing, wellbeing and education and her methodology is primarily quantitative.

Foula’s research is focused on the proactive health and wellbeing behaviour of consumers, including midlife healthy aging, age identity, age-based stereotype threat, life goals, procrastination, age related changes, and eLiteracy, welfare economics in understanding good housing design and location in aging well. Her research provides direction for developing health interventions and initiatives for greater impact on health and wellbeing outcomes for better aging. Her research has been featured across different media platforms including ABC Regional, 4BS Brisbane, 2GB Sydney, Inside Retail Australia, RetailWorld, Australian Technology News The National Tribune and Neos Kosmos. 

Foula’s research has been published in peer reviewed journals including Higher Education, Research and Development, Higher Education Policy and Management, Education +Training, Women & Aging, Journal of Services Marketing, and Health Promotion Journal of Australia and has co-authored textbooks in Consumer Behaviour and Marketing. She has presented her research findings at both International and domestic conferences, including EMAC, ENHR WSMC and ANZMAC

Teaching and Research Awards:

-Awarded Australian & New Zealand Marketign Educator of the Year (ANZMAC) (2020) 

Awarded RMIT's Deputy Vice Chancellor Education Award for Teachung Innovation (2019) 

-Awarded Higher Education Academy Fellowship , United Kingdom ( 2018) 

-Awarded Australian Government’s Office for Learning and Teaching (OLT) Citation for Outstanding Contributions to Student Learning. Citation title: "For student centred learning practice in the discipline of marketing that engages postgraduate students as active contributors to, and evaluators of their own learning”(2014) 
- School of Economics, Finance and Marketing Learning and Teaching Award – Learning and Teaching Excellence 2014
- RMIT Business Research Excellence Best HDR Supervisor School of Economics, Finance and Marketing 2014
- RMIT Business Research Excellence Best Journal Publication by an Academic (by School) School of Economics, Finance and Marketing 2014 with Linda Robinson and Mike Reid
- School of Economics, Finance and Marketing – Recognition Award 2013/ 2014 – For achieving 90% or above for MKTG 1101 Consumer Behaviour
- RMIT Business Research Excellence Best Journal Publication by an Academic (by School) School of Economics, Finance and Marketing 2013 with Angela Dobele, Michael Gangemi and Stuart Thomas
- GTS Achievement Award 2012 MKTG 1050 Buyer Behaviour with Brian McCauley and Kaleel Rahman
- RMIT Teaching & Research Award 2011 – Teaching Excellence Higher Education Law, Economics, Business and Related Studies
- Certificate of Achievement 2011 College of Business Learning and Teaching
- Head of School Excellence in Teaching Award and GTS Achievement Award 2011 with Ingo Karpen and Brian McCauley
- School of Economics, Finance and Marketing Teaching Awards, GTS Achievement Award 2011 MKTG 1050 Buyer Behaviour Ingo Karpen and Brian McCauley
- School of Economics, Finance and Marketing Teaching Awards, GTS Achievement Award 2011 MKTG 1101 Consumer Behaviour with Simon Thornton
- School of Economics, Finance and Marketing Teaching Awards, GTS Achievement Award 2010 MKTG 1101 Consumer Behaviour with Simon Thornton
- School of Economics, Finance and Marketing Teaching Awards, GTS Achievement Award 2010 MKTG 1050
- School of Economics, Finance and Marketing Teaching Awards, GTS Achievement Award 2008 MKTG 1101

Research Higher Degree Supervision:
- Completion of Doctorate (2010) Associate Supervisor, with Professor Adela McMurray, School of Management, RMIT University. Research topic: The Relationship between Cultural Value and Behavioral Intention Towards Gold Coast Accommodation Service Quality by Middle Eastern Tourist
- Current Supervision – Primary supervisor with Professor Francis Farrelly, School of Economics, Finance and Marketing, RMIT University. Research topic: Why Play? Determinants of game playing On Smartphones
- Current Supervision - Associate Supervisor with Associate Professor Mike Reid, School of Economics, Finance and Marketing RMIT University. Research topic: The Role of Consumer Innovativeness, Product Characteristics and Product Disposal Characteristics on Upgrading Behaviour
- Current Supervision – Primary Supervisor with Dr Marion Steel, School of Economics, Finance and Marketing, RMIT University. Research topic: The Changing Retail Landscape: Investigating the impact of Shopping Rituals on Consumers Consumption Behaviour