STAFF PROFILE
Dr Ashish Kumar
Position:
Senior Lecturer
College / Portfolio:
College of Business and Law
School / Department:
COBL|Economics Finance & Marketing
Phone:
+61399250172
Email:
ashish.kumar@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
- Kumar, A. (2023). Corporate name change: the effect of the firm’s shareholder distribution In: Applied Economics Letters, , 1 - 25
- Kumar, A. (2021). An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase In: Journal of Retailing and Consumer Services, 58, 1 - 13
- Rinta-Kahila, T.,Penttinen, E.,Kumar, A.,Janakiraman, R. (2021). Customer reactions to self-checkout discontinuance In: Journal of Retailing and Consumer Services, 61, 1 - 14
- Schaefers, T.,Falk, T.,Kumar, A.,Schamari, J. (2021). More of the same? Effects of volume and variety of social media brand engagement behavior In: Journal of Business Research, 135, 282 - 294
- Sridhar, K.,Kumar, A.,Bezawada, R. (2021). Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio In: Marketing Letters, 33, 189 - 201
- Colicev, A.,Kumar, A.,O'Connor, P. (2019). Modeling the relationship between firm and user generated content and the stages of the marketing funnel In: International Journal of Research in Marketing, 36, 100 - 116
- Kumar, A.,Salo, J.,Li, H. (2019). Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data In: International Journal of Electronic Commerce, 23, 179 - 211
- Ming Tan, T.,Salo, J.,Juntunen, J.,Kumar, A. (2019). The role of temporal focus and self-congruence on consumer preference and willingness to pay: A new scrutiny in branding strategy In: European Journal of Marketing, 53, 37 - 62
- Asatiani, A.,Penttinen, E.,Kumar, A. (2019). Uncovering the nature of the relationship between outsourcing motivations and the degree of outsourcing: An empirical study on Finnish small and medium-sized enterprises In: Journal of Information Technology, 34, 39 - 58
- Kumar, A. (2019). Investigating household choice for health and life insurance In: Applied Economics Letters, 26, 267 - 273
4 PhD Current Supervisions