Dr. Argho Bandyopadhyay
Lecturer
Details
-
College: Graduate School of Business & Law
-
Department: Graduate School of Business & Law
-
Campus: City Campus Australia
-
argho.bandyopadhyay@rmit.edu.au
-
ORCID: 0000-0001-5840-0726
Open to
- Masters Research or PhD student supervision
About
Dr. Argho Bandyopadhyay is a Lecturer in MBA at the Graduate School of Business and Law, RMIT University, Australia. He has been coordinating and facilitating courses in MBA programs at RMIT University. His principal research interests are in the areas of brand management, advertising and consumer emotions. His secondary research interests lies in the intersection of digital communities and consumer app adoption and innovation.
Argho is an experienced educator and researcher with a Doctor of Philosophy (Ph.D.) in Marketing. As an educator, Argho has seven (7) years of teaching and course coordinating experience in the Australian (5 years) and Malaysian (2 years) higher education sector, with impressive teaching record across a range of undergraduate and postgraduate marketing and communication subjects.
As a researcher, Argho has published in several leading marketing and interdisciplinary journals including European Journal of Information Systems (A*), Journal of Strategic Marketing (A), European Journal of Marketing (A*), Psychology & Marketing (A), Journal of Retailing and Consumer Service (A), Australasian Marketing Journal (A), Asia Pacific Journal of Marketing and Logistics (A), and Journal of Wine Research and has also presented his research work in some of the well-known marketing conferences (AMA and ANZMAC).
Argho has received the 2021 inaugural Graduate School of Business and Law (GSBL) Dean's Merit Award, and 2023 COBL Research Led Teaching award for his teaching into numerous marketing and entrepreneurial subjects. He is strongly committed to collaborating with students to practically apply their learning, using real-life industry projects to develop skills and capabilities, personally and professionally, for their career advancement.
Industry experience:
- Campaign Analyst
- Research Consultant
Argho is an experienced educator and researcher with a Doctor of Philosophy (Ph.D.) in Marketing. As an educator, Argho has seven (7) years of teaching and course coordinating experience in the Australian (5 years) and Malaysian (2 years) higher education sector, with impressive teaching record across a range of undergraduate and postgraduate marketing and communication subjects.
As a researcher, Argho has published in several leading marketing and interdisciplinary journals including European Journal of Information Systems (A*), Journal of Strategic Marketing (A), European Journal of Marketing (A*), Psychology & Marketing (A), Journal of Retailing and Consumer Service (A), Australasian Marketing Journal (A), Asia Pacific Journal of Marketing and Logistics (A), and Journal of Wine Research and has also presented his research work in some of the well-known marketing conferences (AMA and ANZMAC).
Argho has received the 2021 inaugural Graduate School of Business and Law (GSBL) Dean's Merit Award, and 2023 COBL Research Led Teaching award for his teaching into numerous marketing and entrepreneurial subjects. He is strongly committed to collaborating with students to practically apply their learning, using real-life industry projects to develop skills and capabilities, personally and professionally, for their career advancement.
Industry experience:
- Campaign Analyst
- Research Consultant
Supervisor projects
- Enhancing Customer Experience in Entertainment Industry Using Augmented Reality
- 25 Mar 2024
- Implications of blended work enabled through Information and Communication Technologies (ICTs).
- 22 Jun 2023
- Corporate Social Irresponsibility and Employee Outcomes: Evidence from Multicultural Contexts.
- 23 Aug 2022
Teaching interests
Dr. Argho Bandyopadhyay has been coordinating and facilitating a number of courses across the MBA and Accelerated MBA programs including:
- Marketing for Managers.
- Design Thinking for Business.
- Digital Entrepreneurship.
- International Strategy and innovation.
- Marketing for Managers.
- Design Thinking for Business.
- Digital Entrepreneurship.
- International Strategy and innovation.
Research interests
Primary research interests: Brand management, advertising and consumer emotions.
Secondary research interests: Digital communities and consumer app adoption and innovation.
Secondary research interests: Digital communities and consumer app adoption and innovation.
