Professor Linda Brennan
Professor
Details
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College: School of Media & Communication
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Department: School - Media & Communication
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Campus: City Campus Australia
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linda.brennan@rmit.edu.au
Open to
- Masters Research or PhD student supervision
About
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Linda Brennan is the Inaugural Professor of Advertising at RMIT University.
In the lead up to becoming a full time academic Professor Brennan had an active consulting practice in marketing and strategic research, working with a variety of markets, projects and industries. She has expertise on both qualitative and quantitative research methods and she has taught research strategies, research methods and 'market' research for over 15 years. Her industry projects have included government, not for profit and educational marketers. Her research interests are social and government marketing and especially the influence of marketing communications and advertising on behaviour, especially among older people and within linguistically and culturally diverse contexts. She has published widely in the area of social marketing, with a focus on communication and public health.
Research fields
- 350612 Social marketing
- 4701 Communication and media studies
UN sustainable development goals
- 13 Climate Action
- 12 Responsible Consumption and Production
- 10 Reduced Inequalities
Academic positions
- Professor
- RMIT
- Media and Communication
- Melbourne, Australia
- 2009 – Present
Non-academic positions
- Consumer engagement panel
- Breastscreen Victoria
- Carlton, Australia
- 2023 – Present
Supervisor projects
- The role of Circular Practices influencing consumers' attitudes, perceptions and behaviours regarding food waste
- 13 Mar 2024
- Reading packaging designs better: Using visual semiotics to reduce consumer confusion
- 25 Sep 2023
- Regenerative Packaging: Modifying consumer behaviour towards food waste awareness and reduction.
- 1 Aug 2023
- The Influence of Advertising on Consumers' Purchasing Behaviours Towards Ugly Food for Food Waste Reduction
- 7 Feb 2023
- Fit to Play: How Can Online Games Be Used to Influence the Dietary Behaviour of Emerging Adults?
- 1 Jul 2020
- Promoting health in young adults by harnessing the power of health and wellbeing influencers.
- 21 Apr 2020
- The Influence of Mindfulness on Sustainable Consumption: The Context of Household Food Waste
- 13 Mar 2019
- Communication Strategies to Enhance Health Behaviour of Women in Saudi Arabia
- 3 Mar 2014
- The Nature of Hybrid Entrepreneurship in the Context of a Developing Economy such as Vietnam
- 4 Mar 2013
- How People Enact Environmental Strategy within Organisations
- 4 Mar 2013
- Exploring consumer purchase intention for packaged food products with regard to environmental packaging: A Vietnam case study
- 12 Sep 2012
- Framing the Environment: A Critical Analysis of News Media in Vietnam
- 16 Jul 2012
Teaching interests
The use (and abuse) of advertising and communications in behavioural change and social marketing. Research methods: mixed, qualitative and quantitative.
Research interests
Marketing, Communication and Media Studies, Cultural Studies, Design Practice and Management, Computer Software, Business and Management
