Kathleen Adams

Dr. Kathleen Adams

Lecturer

Details

  • College: Economics Finance & Marketing
  • Department: Economics Finance & Marketing
  • Campus: City Campus Australia
  • kathleen.adams@rmit.edu.au

About

Kathleen Adams has been a lecturer in the School of Economics, Finance and Marketing at RMIT University, Melbourne, since 2000. Before joining RMIT, Kathleen was at Monash University in the School of Marketing for two years. Prior to moving to Academia, Kathleen held various senior corporate roles in marketing, logistics and training at Jacqui E (a member of the Just Group of Companies), Daimaru Melbourne and Myer before becoming an academic. Her corporate experience spans more than 17 years.

Onshore Teaching Commitments Undergraduate: MKTG1053 Services Marketing


Onshore Teaching Commitments Postgraduate:
- BUSM1588 International Marketing

Offshore Teaching Commitments
- MKTG1268 Services Marketing

She also coordinated the L'Oreal Brandstorm Marketing competition for RMIT students from 2012-2016. She was lucky enough to accompany the winning Australian team to Paris to compete in the International Finals in 2012, 2013 and 2014. She returned to coordinate the Brandstorm competition again in 2022 after the COVID-19 pandemic shutdowns. One of the 2022 groups was selected for the ANZ Semi-finals, and one of the groups in 2023 was selected for the ANZ National Final.  She was awarded a CoBL Teaching award for the Local, National and Global award for her continuing work with the L'Oreal Brandstorm competition in 2024.

 

Kathleen previously received two teaching awards in 2005 for the work done by the Business Faculty’s WIL team in enhancing the quality of teaching and learning at RMIT. She has also collected the Good Teaching Awards many times since 2007. 

 

Kathleen has been a visiting lecturer in Lille, France and SKEMA in Suzhou and a regular visiting lecturer in Hong Kong, Singapore and Shanghai. She usually teaches at the Singapore Institute of Management twice per year, teaching Services Marketing.

Research fields

  • 3506 Marketing
  • 390303 Higher education

Academic positions

  • Lecturer
  • RMIT University
  • Marketing
  • Melbourne, Australia
  • 1 Mar 2000 – Present
  • Lecturer
  • Monash University
  • Marketing
  • Melbourne, Australia
  • 16 Feb 1998 – 28 Feb 2000

Research interests

Kathleen’s research interests include cross-cultural mentoring, educational mentoring, social media marketing, international marketing, experiential education in Marketing and the influence of online channels on shopping rituals.

aboriginal flag
torres strait flag

Acknowledgement of Country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.