Dr. Kevin Argus
Senior Lecturer
Details
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College: Graduate School of Business & Law
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Department: Graduate School of Business & Law
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Campus: City Campus Australia
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kevin.argus@rmit.edu.au
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ORCID: 0000-0001-9727-2958
Open to
- Masters Research or PhD student supervision
About
Industry Experience:
Marketing Consulting for organisations including:
Entrepreneurs:
-Strategic Marketing Planning
-Financial Modelling
-Brand Strategy
-Successful rounds of seed funding at first and second rounds of funding
Tertiary Education:
-Brand Strategy
-Market Research
-Strategic Marketing Planning
-Social Media Strategy
SME organisations:
-Strategic Marketing Planning
Industry Associations:
-Strategic Marketing Planning
-Market Research
Marketing Consulting for organisations including:
Entrepreneurs:
-Strategic Marketing Planning
-Financial Modelling
-Brand Strategy
-Successful rounds of seed funding at first and second rounds of funding
Tertiary Education:
-Brand Strategy
-Market Research
-Strategic Marketing Planning
-Social Media Strategy
SME organisations:
-Strategic Marketing Planning
Industry Associations:
-Strategic Marketing Planning
-Market Research
Supervisor projects
- Design Thinking Introspection: Employing Design Thinking methodology to examine the benefits, limitations, and effectiveness of the Design Thinking process itself.
- 20 Mar 2023
- Why Don’t Small Business Owners Take Professional Advice? A Dyadic Study From a Client and Adviser Perspective.
- 11 Nov 2020
- Measuring and Managing Circular Economy in Regions
- 2 Apr 2020
- Internal Brand Management, Sport Sponsoring, and Cross-functional Collaboration: An Exploratory Study
- 27 Aug 2019
- Understanding the Lack of Uptake of Entrepreneurial Opportunities: The Case of Saudi Arabia
- 1 Aug 2019
- Explaining the Different Approaches to Local Government Strategy Development Process across Two Provinces in Indonesia: A Cultural Crossvergence Approach
- 24 Jan 2019
- Motives, Consequences and Variety in the Adoption of Halal Practices in Australian Restaurants
- 20 Sep 2018
- Narrative, Existentialism, and Resilience
- 19 May 2017
Teaching interests
Kevin is currently responsible for a number of programs and courses.
Responsibilities include:
Program Manager MBA Program (on Campus and RMIT Online)
Program Manager Graduate Certificate of Product Management (Online)
Program Manager Graduate Certificate of Customer Success Management (Online)
Course Coordinator: EMBA Marketing, MBA and EMBA Business Consulting, EMBA Design Thinking.
Supervisor interests
Marketing and Business Research related to Circular Economy (related to sustainability including frameworks, models, AI, and/or Data Systems to enable measurement and operationalisation), Shared Value (including social procurement), Sport Sponsorship and Sport Consumer Behaviour (including loyalty).
Responsibilities include:
Program Manager MBA Program (on Campus and RMIT Online)
Program Manager Graduate Certificate of Product Management (Online)
Program Manager Graduate Certificate of Customer Success Management (Online)
Course Coordinator: EMBA Marketing, MBA and EMBA Business Consulting, EMBA Design Thinking.
Supervisor interests
Marketing and Business Research related to Circular Economy (related to sustainability including frameworks, models, AI, and/or Data Systems to enable measurement and operationalisation), Shared Value (including social procurement), Sport Sponsorship and Sport Consumer Behaviour (including loyalty).
Research interests
Policy and Administration
